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DIGITAL MARKETING Any marketing that uses electronic devices and can be used by marketing specialists to convey promotional messaging and measure its impact through your customer journey. In practice, digital marketing typically refers to marketing campaigns that appear on a computer, phone, tablet, or other device. It can take many forms, including online video, display ads, search engine marketing, paid social ads and social media posts. Digital marketing is often compared to “traditional marketing” such as magazine ads, billboards, and direct mail. WHAT IS DIGITAL MARKETING Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communicati...
INSTAGRAM MARKETING How to Create Captivating Visuals, Grow Your Following and Drive Engagement on Instagram Instagram is the second most accessed network behind Facebook. The popular visual-first social medium sees over one billion active monthly users and 500 million daily Instagram Stories . The increase in brands who've developed a presence on the platform has skyrocketed. Oberlo estimates that 71% of US businesses use Instagram. But is it worth their time, and should your business also be on the platform? The answer is yes, and here’s why: Instagram sees over one billion active monthly users and 500 million daily Instagram Stories . There are 140 million Instagram users in the U.S. Instagram is the second most accessed network behind Facebook. Users browse for an average of 53 minutes per day . About 71% of US businesses use Instagram. Nearly 45% of Instagram’s users are betwee...
INSTAGRAM MARKETING Captivate new customers with Instagram ads Grow your business, push creative boundaries and build lasting connections – all in one place. WHAT DO YOU WANT TO ACHIEVE? Get results that matter throughout the customer journey Grow awareness Share content and try different formats such as posts, Stories and Reels to get the word out about your business. Get new customers Encourage people to purchase a product or service by clicking through to your website or visiting the physical location of your business. Build relationships Grow your community by encouraging subscriptions, appointments and questions through conversations on Instagram Direct. Experiment with Instagram's creative tools to find what resonates with your community REELS Use features such as Reels camera, Remix and product tags to put your spin on the latest trends – or start your own – helping you be discovered. STORIES With to...